Selling the Invisible: A Field Guide to Modern Marketing
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
If you Want to Sell More stuff, you gotta get good at STORYTELLING!
Warning: Even if you think you aren't good at telling stories, this FREE 2 hour video tutorial will teach you to tell a tale that sells your business, product, or service faster than ice-cold lemonade on a hot summer day!